RedSOS, founded by Shub, was built to provide personal safety solutions. Initially, the company relied on its flagship hardware device, eAlarm GPS, a compact emergency alarm that users could carry for instant assistance. While the hardware solution was effective, inventory management and production costs posed significant challenges to scaling. Seeking a way to expand without the burden of stockpiling, Shub partnered with UtahTech Labs to develop a digital alternative—an app version of eAlarm GPS called RedSOS.
While eAlarm GPS gained traction in the market, the business faced key obstacles:
Inventory Management:
Physical devices require upfront production, storage, and logistics, increasing costs and limiting scalability
Production Delays:
Supply chain disruptions slowed down availability, impacting customer acquisition.
Scalability Constraints:
Expanding into new markets required significant investment in manufacturing and distribution.
User Adoption:
Some potential customers preferred a mobile-based solution over carrying an additional device.
UtahTech Labs worked closely with Shub to create RedSOS, a mobile app that replicated the core functionality of eAlarm GPS while offering additional advantages:
Instant Emergency Alerts:
Users can trigger an emergency alert via their smartphones, notifying emergency contacts or services.
Location Tracking:
GPS functionality ensures real-time location sharing during an emergency.
Cloud-Based Management:
Eliminating the need for hardware, all user data and alerts are processed securely in the cloud.
Subscription Model:
Instead of one-time hardware sales, RedSOS adopted a recurring revenue model, making the business more sustainable.
The transition from hardware to software resulted in significant improvements:
Rapid Scalability:
Without inventory constraints, RedSOS expanded into multiple markets within months.
Reduced Costs:
Eliminating manufacturing and storage costs improved profitability.
Higher User Adoption:
Customers found the mobile app more convenient, leading to a 50% increase in sign-ups within the first six months. In the first year of the RedSOS launch, they gained over 10,000 paid customers and an overall 70,000 total app user.
Faster Iteration:
Unlike hardware, the app could be updated and improved regularly based on user feedback.
Users in one year
paid users in the first year
per month revenue generated
Going digital removes physical limitations:
RedSOS was able to scale without the operational headaches of hardware inventory.
Subscription models create sustainable growth:
The shift to a SaaS model ensured recurring revenue and financial stability.
User convenience drives adoption:
Customers were more likely to use a smartphone-based solution than carry an additional device.
By leveraging UtahTech Labs’ expertise, Shub transformed RedSOS into a scalable, software-driven safety solution. The app allowed RedSOS to expand rapidly, reduce costs, and attract a broader user base—without the challenges of stockpiling hardware.
2025-03-25
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