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Case Study

Teckrone

Customer’s need:

Introducing the Smart Track and Notify system, a revolutionary approach to the industry-wide problem of lost and stolen packages. Our ground-breaking solution provides real-time tracking and prompt notifications by seamlessly integrating with smart doorbells, delivery personnel, and merchant data systems. The Smart Track and Notify system is where the delivery of the future begins.

Background:

With the escalating volume of deliveries and the increasing prevalence of online shopping, customers are expecting a solution that guarantees safe and timely arrival of their packages. The need for a reliable and effective solution like the Smart Track and Notify is obvious.

Millions of parcels are transported and delivered every single day in the quick-paced world of today's international delivery networks. A 2019 survey found that big firms handle startling amounts of deliveries, with UPS managing 22 million, FedEx managing 17 million, and Amazon handling 1.5 million every day.

Approximately 15% of online deliveries, accounting for around 1.5 million packages, are lost or stolen each day in the United States alone.

Smart Doorbells revolutionize delivery by effectively addressing the $7 billion lost revenue problem for merchants and supply chain giants like UPS and FedEx. With real-time tracking and instant notifications, customers gain peace of mind while remotely monitoring packages, reducing financial losses caused by missing deliveries.

Customers as part of our team :

To ensure successful product development, we took a collaborative approach by engaging customers as a team. Extensive market research on lost packages helped us understand customer needs and tailor our product accordingly.

Involving customers fostered a sense of ownership, resulting in a comprehensive feature set addressing their pain points. This collaborative approach allowed us to gather valuable data and insights, enabling us to identify the gaps in the market, such as lost packages, and tailor our product to meet the specific requirements of our target audience. We developed a go-to-market strategy by understanding customer preferences and behavior.

Open communication through various channels ensured timely input and shaped the product. This collaboration transformed customers into partners, leading to a superior product-market fit and strong relationships based on trust and shared goals.

Smart Doorbells revolutionize delivery by effectively addressing the $7 billion lost revenue problem for merchants and supply chain giants like UPS and FedEx. With real-time tracking and instant notifications, customers gain peace of mind while remotely monitoring packages, reducing financial losses caused by missing deliveries.

Team composition

To successfully develop a product, the following team composition was involved:

Industrial Design (ID):

They are responsible for creating visually appealing and user-friendly designs that align with the brand's identity and customer preferences.

Mechanical Design (ME):

The mechanical design team handles the structural and functional aspects of the product. They design physical components, mechanisms, and manufacturing processes.

Electrical Design (EE):

They work on integrating components such as sensors, actuators, and control systems.

Firmware Design (FE):

This team focuses on developing embedded software that controls and manages the hardware components of the product. They work on low-level programming, optimizing performance, and ensuring proper communication between different subsystems.

Software Design (SE):

The software design team is responsible for developing the software applications that run on the product or interact with it. They work on higher-level programming, user interfaces, and backend systems.

Mobile App Design (SE):

The mobile app design team specializes in creating the user interface and experience for mobile applications associated with the product.

Each team works collaboratively, ensuring integration and compatibility between their respective domains.

Key challenge - subject matter expertise

The key challenge our team faced was subject matter expertise. Smart doorbells encompass various disciplines, including hardware design, software development, and security protocols. Lack of subject matter expertise in any of these areas can pose challenges throughout the product development process.

Hardware design understanding is crucial for the success of the project. This involves knowledge of electronics, sensors, connectivity technologies, and power management. Without expertise in these areas, there may be difficulties in selecting the right components and integrating the necessary features and functionalities.

Software development expertise is equally critical for smart doorbells. Without the necessary expertise, challenges may arise in developing robust firmware to control the doorbell's operations, creating intuitive and responsive mobile applications, and securely connecting the device to cloud services.

Smart doorbells handle sensitive information, such as video footage and access control systems, making security a paramount concern. Subject matter expertise is essential to ensure that the doorbell's communication and storage mechanisms are secure against potential threats or breaches.

To address the subject matter expertise challenge, it is crucial to assemble a multidisciplinary team with expertise in the relevant domains.

Steps of the fully functional systems hardware and software delivery

Hardware Delivery: This involved the production, assembly, and delivery of the physical hardware doorbell components along with any additional hardware peripherals or accessories necessary for its functionality.

Software Development: This process involves creating the necessary software programs and applications that enable the smart doorbell to function as intended.

Integration and Testing: Once the hardware and software components are developed, they had to be integrated and tested together to ensure seamless operation. This involved connecting the hardware with the software systems, verifying data exchange and communication protocols, and conducting thorough testing to identify and fix any bugs or issues.

Quality Assurance:: A comprehensive quality assurance process is crucial to ensure that the fully functional system meets the desired standards of performance, reliability, and security.

User Acceptance Testing (UAT):UAT involves involving end-users or a representative user group to test the fully functional system in real-world scenarios.

Deployment and Support:Once the fully functional system passes UAT and all necessary refinements are made, it is ready for deployment. This included delivering the hardware to customers, assisting with installation and setup, and providing ongoing technical support to ensure a smooth user experience.